CRC Team Page
Meet The CRC Team – More than Marketing
No longer just “Marketing,” the Customer Relations and Communications team has grown and evolved to provide more assistance and resources to customers and employees alike. The department was established with the adoption of the Fiscal Year 2020 Budget with the primary role of enhancing employee and customer communication.
What does the CRC team do? Externally, the team acts as a liaison between the organization, LBT customers, the communities we serve, as well as the media. Internally, the team is responsible for employee communications and works closely with other departments to ensure all messages to employees are easily understood and consistent with LBT’s overall look and feel.
Mike Gold
Executive Director/VP Customer Relations and Communications
Jennifer Robles
Administrative Assistant, Customer Relations and Communications*
*Shared with Government Relations.
The CRC team consists of two teams:
Community Relations and Customer Care
The Community Relations team establishes and maintains LBT’s presence in the community through events, sponsorship, community programming and outreach. The Customer Care team provides assistance to customers through LBT’s call center and the Transit & Visitor Information Center in Downtown Long Beach.
- Sponsorships
- In-Kind Donations
- LBT Promo Items
- Special Service Charter Request
- LBT Presence at Events
- LBT Printed Collateral Materials Inventory
- Organizational Event Planning
- Organizational Outreach
- Customer Service
- Call Center for Customers
- Extra Assistance
- Events
- Busy Work
- Courier
- Mail Runs at LBT Facilities
- Special Drop-Offs or Pick-Ups
- FedEx Scheduling
- Receptionist
- Vehicle Check-out
- Lamination
- Help with Mail
- Greet All Incoming Guests
- Internal Call Center
- Page Services
- Lost and Found
Vacant
Manager, Customer and Community Relations
Tony Chacon
Community Relations Coordinator
Victoria Romero
Community Relations Coordinator
Thelma Zaras-Medrano
Customer Care Supervisor
Brenda Cisneros
Customer Care Lead
Tynishia “Ty” Lewis
Customer Care Lead
Arantxa Chavarria
Manager, Marketing and Communications
Emily Rasmussen
Marketing and Communications Coordinator
Communications and Marketing
Manages media relations and develops plans and programs to promote LBT to customers, employees and the community through digital, social and printed materials, including advertising and the website.
- Branded Materials
- Internal Communications
- Document Templates
- Graphics
- Flyers/Signage
- Email Templates
- Public Website
- TeamLBT Intranet
- Social Media
- External Communications
- Wayfinding
- Media Relations
- Advertising
- Approved Photos
- Employee Engagement
Customer Care Agents
| Team Member | Name | Department |
|---|---|---|
 | Melony Beasley | Customer Care Agent |
 | Kenisha Taylor | Customer Care Agent |
 | Erwin Sarceno | Customer Care Agent |
 | Liz Wesley | Customer Care Agent |
 | Sodelis Sim | Customer Care Agent |
 | Maggie Medina | Customer Care Agent |
 | Jonathan O’Lawrence | Customer Care Agent |
 | Anthony Reyes-Puca | Customer Care Agent |
 | Nataly Ramirez | Customer Care Agent |
 | James Henderson | Customer Care Agent |
 | Ladena Williams | Customer Care Agent |